In this article, we delve into a selection of standout brands available on Cult Beauty that are transforming beauty routines worldwide. From high-performance skincare to revolutionary haircare and innovative makeup, these brands represent the best of what Cult Beauty has to offer. Each brand was chosen for its unique approach to beauty and commitment to quality. Whether you’re a seasoned beauty enthusiast or new to the world of online beauty shopping, these brands are sure to enhance your beauty regimen.
1. Westman Atelier
Founded by renowned makeup artist Gucci Westman, Westman Atelier is a testament to the luxury and efficacy of clean beauty. Gucci’s career, marked by her work with A-list celebrities, inspired her to create cosmetics that are both beneficial to the skin and beautiful to wear. This brand blends luxurious cosmetics with nourishing ingredients to create products that not only enhance beauty but also nourish the skin. Gucci Westman’s philosophy centers around pure and sustainable ingredients, avoiding harsh chemicals to promote skin health.
One of my favorite products, that I have been using for months now, is the Lit Up Highlight Stick in “brûlée”. It comes in various shades, designed to seamlessly enhance your natural skin with a vibrant, healthy glow reminiscent of the freshness following a facial. This innovative highlighter achieves the popular glass skin effect by utilizing a blend of multidimensional undertones to flatter any skin tone. Its formula, enriched with vitis vita grape extract, not only boosts hyaluronic acid production to refresh the skin but also offers a unique dewy texture that revitalizes dull, tired complexions.
2. Drunk Elephant
Founded by Tiffany Masterson, who wanted to create skincare products without commonly used ingredients that she believed were the cause of her own complexion issues, Drunk Elephant has quickly ascended to cult status for its commitment to clean beauty. The brand famously avoids what it calls the “suspicious 6”: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS. This philosophy believes in “less is more” when it comes to skincare, allowing them to create formulations that support skin’s natural balance and health. The brand aims to educate its users about skin-friendly practices, making each product an experience in both personal care and personal education.
An absolute game-changer in my skincare routine has been the E-Rase Milki Micellar Water. This product gently removes makeup, dirt, and pollution without the harshness found in typical cleansers, thanks to a nourishing mix of plant oils and mild micelles. It’s a soothing, replenishing step in any skincare routine, particularly beneficial for those with sensitive or dry skin.
3. Milk Makeup
New York City’s own Milk Makeup is at the forefront of the beauty industry with its multi-use, high-performance products that encourage self-expression and inclusivity. Known for its vegan, cruelty-free ingredients, Milk Makeup is designed for an on-the-go lifestyle, where versatility and convenience are key. This ethos is embedded in their product line, which includes everything from skincare to color cosmetics, all housed in sleek, minimalist packaging that’s as functional as it is stylish.
A standout in your makeup bag should be the Hydro Grip Setting Spray. It provides a lasting makeup hold with a refreshing burst of hydration, thanks to its formula rich in blue agave and green tea extract. It’s perfect for keeping makeup fresh and in place from morning till night.
4. Glow Recipe
Glow Recipe was created to blend fun, fruit-forward ingredients with serious results. Inspired by Korean beauty technology, Glow Recipe focuses on unexpected, sensorial textures and innovative ingredients that deliver a glowing, healthy complexion. The brand is particularly noted for its commitment to natural ingredients that help skin look and feel its best, packaged in an irresistibly playful and colorful aesthetic.
The Watermelon Glow PHA+BHA Pore-Tight Toner is one of their most popular products. This toner uses watermelon extract, hyaluronic acid, and a balance of gentle acids to hydrate and tighten pores, promoting a smooth, plump appearance of the skin that feels refreshed and revitalized.
5. Laura Mercier
Laura Mercier, known for pioneering the ‘flawless face’, creates makeup that blends effortlessly for a natural-looking finish. Her products are designed to enhance rather than mask, offering a refined take on beauty that focuses on enhancing features and promoting classic, timeless elegance. Each product from her line reflects a commitment to precision and accessibility, making professional-quality makeup achievable for everyday use.
My favorite Laura Mercier product is the Translucent Loose Setting Powder Ultra Blur. This powder is finely milled to create a soft-focus effect that minimizes imperfections and controls shine, maintaining a flawless look throughout the day. I have tried many, many setting powders and I can assure you, this is the best one yet!
6. Supergoop!
Supergoop! has transformed how people think about sunscreen. With its highly effective, ingredient-conscious products, Supergoop! has pioneered a range of sunscreens that incorporate skincare benefits to promote daily use. Their formulas are designed to feel weightless on the skin and provide essential sun protection without compromising on aesthetic pleasure or comfort. The brand continually innovates to ensure that their sun care solutions are accessible and enjoyable to use every day, regardless of weather or season.
The Unseen Sunscreen SPF 30 for example, it a must-try. Its completely invisible formula acts as both a protective sunscreen and a primer, smoothing the skin and preparing it for makeup without any residue. How amazing is that?!
7. Ouai
Jen Atkin, a hairstylist for some of the most glamorous celebrities, founded Ouai to bring runway-ready hair to everyday life. This brand merges accessibility with luxury, offering products that simplify hair care routines while delivering remarkable results. Ouai is famed for turning mundane hair rituals into rejuvenating experiences, with each product designed to deliver the most effective results in the most efficient way possible. Ouai not only stands out for its innovative products but also for its modern, sleek packaging and invigorating scents.
One of their bestseller shampoos that customers swear by, is the Detox Shampoo. Perfect for weekly use, this shampoo helps remove buildup from hair products, hard water, and pollutants with its deep-cleansing formula that includes apple cider vinegar and keratin. It leaves the hair refreshed and reset, ready to face another week.
8. Grown Alchemist
Grown Alchemist is a pioneer in biological beauty, harnessing the power of natural biology to formulate products that improve skin health and appearance. With a foundation in organic ingredients and advanced scientific techniques, their treatments offer transformative results. Grown Alchemist is recognized for its holistic approach to beauty, treating the skin with meticulous care that extends beyond superficial treatments to nourish and rejuvenate at a cellular level.
Take a look at the Skin Renewal Day Cream.This cream utilizes potent peptides and antioxidants to firm and smooth the skin, enhancing its natural glow and texture with each application.
9. Briogeo
Nancy Twine, founder of Briogeo, turned her grandmother’s homemade hair care recipes into a globally recognized hair care brand known for its transparency and performance. Briogeo offers a range of hair products that are built on the ethos of tailor-made care for all hair types. Using naturally derived ingredients, the brand focuses on delivering visible results through clean and conscious formulas that treat the hair with the same level of detailed attention that skincare regimes do.
The Superfoods Avocado and Kiwi Mega Moisture 3-in-1 Leave-In Spray has become a staple for nourished hair. It provides an instant boost of hydration, detangles, and protects hair from environmental aggressors, making styling easier and keeping hair healthy and vibrant. Top it off with the mask and your hair will feel brand new!
There you go! A treasure trove of must-try brands at Cult Beauty, curated just for you! Whether you’re looking to revamp your skincare routine, elevate your hair care game, or find that perfect makeup look, these brands bring innovation, effectiveness, and pure joy right to your beauty regimen. Each product mentioned isn’t just a purchase; it’s an entry into a world of high-quality ingredients, conscientious formulations, and undeniable results. So why wait? Dive into the luxurious world of Cult Beauty and bring out the best in you. Embrace the glow and flaunt your natural beauty!
