The Origins Of & Other Stories
& Other Stories was founded in 2013 as part of the H&M Group. The vision was clear: to create a space where fashion, beauty, and accessories could come together effortlessly. With design studios in Stockholm, Paris, and Los Angeles, & Other Stories blends Scandinavian simplicity, Parisian elegance, and a relaxed California feel. Each studio works independently, which gives every collection its unique signature. Stockholm delivers clean lines and minimalism, Paris brings romantic and vintage-inspired charm, and Los Angeles channels that laid-back West Coast attitude. This creative diversity makes the brand both unique and versatile. Whether you love timeless classics or trendier pieces, there’s something for everyone. Fun fact: & Other Stories started as an accessories brand but quickly expanded into clothing and beauty products due to overwhelming demand.
Clothing By & Other Stories
If you need a romantic dress, a perfectly tailored blazer, or timeless staples for your wardrobe, clothing from & Other Stories will never disappoint. Each collection is thoughtfully designed, with premium fabrics, flattering fits, and details that stand out. Their pieces are inspired by current trends, but the designs remain timeless. You can wear a Stockholm blazer, a breezy Paris dress, or a cozy Los Angeles sweater for years without them ever feeling outdated. Their basics are especially worth the investment. From white blouses to the perfect pair of jeans, these are staples you’ll rely on season after season.

Accessories By & Other Stories
If you love statement accessories, & Other Stories has everything you need. Their leather bags, elegant shoes, and refined jewelry are designed to elevate any outfit. What sets them apart is the balance of style and quality. Their leather bags are durable yet chic, their shoes are designed to be as comfortable as they are stylish, and their jewelry adds a minimalist but unique finishing touch. These accessories are more than just add-ons—they are the pieces that complete your look.
Beauty Products By & Other Stories
The beauty collection from & Other Stories is another highlight you won’t want to miss. From skincare to cosmetics, every product reflects the same attention to detail and design as their clothing and accessories. Their hand creams, perfumes, and skincare products feel luxurious and add something special to your daily routine. The clean, minimalist packaging makes them ideal for gifting or as a stylish addition to your bathroom shelf.

Sign Up For & Other Stories Newsletter
If you love staying ahead of trends, signing up for the & Other Stories newsletter is a must. Members enjoy exclusive discounts, early access to new collections, and plenty of other perks. As a bonus, you get 10% off your first order just for signing up. Want to be the first to shop new arrivals? Sign up here and start enjoying the benefits.
Sustainability At & Other Stories
Sustainability is a core focus for & Other Stories. The brand is dedicated to responsible production practices, sustainable materials, and recycling programs. Many stores accept old clothing and empty beauty containers for recycling, and you’ll even get a small discount as a reward. The collections increasingly include organic cotton, recycled wool, and sustainable viscose to minimize their environmental impact without compromising style. You can learn more about their sustainability initiatives by visiting their dedicated page here.

Sales And Discounts At & Other Stories
Shopping for stylish pieces doesn’t always have to break the bank. During seasonal sales, & Other Stories offers significant discounts on clothing, accessories, and beauty products. Summer and winter sales are the perfect times to shop, with prices often dropping by as much as 50%. Special events like Black Friday and Singles Day also feature amazing deals. Before you check out, make sure to visit this & Other Stories deals page to snag the best discounts available.
It’s easy to see why & Other Stories is such a favorite. From elegant dresses and standout accessories to luxurious beauty products, the brand offers everything you need. Add in their commitment to sustainability and high-quality designs, and it’s clear why people keep coming back. If you’re looking for fashion that’s stylish, versatile, and always a little bit special, & Other Stories is the place to shop.