NET-A-PORTER is a leading name in the world of luxury fashion. What started as an innovative venture has grown into a globally recognized platform known for its extensive range, outstanding customer service, and ongoing e-commerce innovations. In this article, I’ll cover everything you need to know about this store and give you tips on how to shop smarter at NET-A-PORTER!

The Origins Of NET-A-PORTER

Since its founding in June 2000 by Natalie Massenet in London, the company has revolutionized the way women buy designer items. NET-A-PORTER offers a wide range of clothing, accessories, and beauty products from the world’s most coveted brands, including Gucci, Chanel, and Prada. The company has positioned itself as a haven for fashionable women seeking exclusivity and quality.

Massenet’s vision for NET-A-PORTER emerged from her experiences as a fashion journalist. She recognized a gap in the market for an online platform that offered the feel of a fashion magazine with the ability to purchase items directly. In its early years, NET-A-PORTER operated out of Massenet’s apartment in Chelsea, London. Despite initial skepticism from the fashion industry, the platform quickly grew in popularity thanks to its unique combination of editorial content and e-commerce.

After its successful launch, NET-A-PORTER rapidly expanded. By 2001, the company moved to a larger office and opened new warehouses to meet increasing demand. It launched regional websites for the US, Europe, and Asia, contributing to its international growth. Strategic partnerships with top designers and luxury brands allowed NET-A-PORTER to offer exclusive collections and collaborations, further strengthening the brand.

Innovation At NET-A-PORTER

NET-A-PORTER has consistently been at the forefront of technological innovations within the fashion industry. It was one of the first to offer a seamless mobile shopping experience through their app, enabling customers to shop anytime, anywhere. Additionally, the company pioneered a service that allows purchases via social media, making the shopping experience even more accessible and interactive. Known for its progressive approach to customer service, NET-A-PORTER sets the bar high with services like same-day delivery in major cities, personal shopper services, and a user-friendly return process.

source: NET-A-PORTER – NET-A-PORTER model

Editorial Content At NET-A-PORTER

One of the unique features of NET-A-PORTER is its strong emphasis on editorial content. The digital magazine, THE EDIT, used to provide weekly fashion inspiration, designer interviews, and style advice, keeping customers informed and inspired. However, THE EDIT has since been replaced by the magazine PORTER, which exists both in print and online.

Sustainability At NET-A-PORTER

In an era where sustainability is increasingly important, NET-A-PORTER has launched initiatives to reduce the fashion industry’s environmental impact. The company offers sustainable fashion options and collaborates with eco-friendly brands. Initiatives like ‘Net Sustain’ highlight NET-A-PORTER’s commitment to sustainable business practices. This platform within NET-A-PORTER specifically focuses on brands that meet stringent sustainability criteria, ranging from environmentally friendly production processes to ethical labor conditions.


In addition to its successful women’s fashion line, NET-A-PORTER also offers its male counterpart: MR PORTER. Launched in February 2011, MR PORTER provides a carefully curated selection of luxury men’s fashion, accessories, and grooming products. Brands such as Tom Ford, Balenciaga, and Givenchy are featured, along with exclusive collaborations and unique pieces not found elsewhere. MR PORTER also has its own label, MR P. Targeted at the stylish, modern man seeking top-quality fashion and an exceptional shopping experience, the platform also offers an extensive editorial section, similar to PORTER, called THE JOURNAL, which includes style advice, interviews, and lifestyle articles.

PORTER magazine
source: NET-A-PORTER – PORTER magazine


In 2009, NET-A-PORTER expanded its reach with the launch of THE OUTNET. This platform focuses on the outlet sale of luxury fashion, offering discounts on designer pieces from previous seasons. THE OUTNET has become a favorite for fashion-conscious shoppers looking for deals without compromising on style or quality. With brands like Stella McCartney, Isabel Marant, and Dolce & Gabbana, THE OUTNET offers a wide range of products at reduced prices, making luxury fashion more accessible to a broader audience. The website features a user-friendly interface and provides the same high-quality customer service as NET-A-PORTER.

Acquisitions Of NET-A-PORTER

In 2015, NET-A-PORTER merged with Yoox, an Italian online fashion retailer, to subsequently form the Yoox NET-A-PORTER Group. This merger combined their expertise and infrastructure, leading to enhanced customer services, faster delivery, and a broader product offering. In 2018, the Yoox NET-A-PORTER Group was acquired by the Richemont Group, known for luxury brands such as Cartier and Van Cleef & Arpels. This acquisition strengthened NET-A-PORTER’s position in the luxury market and offered new opportunities for growth and innovation.

source: Apple Store – NET-A-PORTER app

Tips For Shopping Smart At NET-A-PORTER

The price of luxury fashion is higher than average, but there are several strategies you can use to score the best deals and save money. Here are some useful tips:

1. Sign up for the newsletter
By signing up for NET-A-PORTER’s newsletter, you receive exclusive updates about sales, promotions, and new collections. Subscribers often get first access to special discounts.

2. Use discount codes and vouchers
Search online for discount codes and vouchers before making a purchase. Websites like TrustDeals can help find current promo codes.

3. Check the sale section regularly
NET-A-PORTER regularly has sale sections where you can find items at significant discounts. This is an excellent way to purchase designer pieces at a fraction of the original price.

4. Use the wishlist feature
By adding items to your wishlist, you can easily track when these products go on sale. NET-A-PORTER often sends notifications when items on your wishlist are discounted.

5. Follow NET-A-PORTER on social media
By following NET-A-PORTER on platforms like Instagram and TikTok, you stay informed about flash sales and exclusive offers that are sometimes only shared via social media.

6. Shop during seasonal sales
Shop during seasonal sales like Black Friday and end-of-year sales. These periods often offer the biggest discounts on luxury fashion items.

7. Take advantage of free shipping
NET-A-PORTER often offers free shipping on orders over a certain amount. Plan your purchases so you can take advantage of these offers.

NET-A-PORTER remains an essential destination for luxury fashion, with a continued commitment to innovation, customer satisfaction, and sustainability. The success of the company is bolstered by the popular sister platforms MR PORTER and THE OUTNET, each contributing its unique offerings to the world of luxury fashion. By continuing to adapt to changing market conditions and customer needs, NET-A-PORTER remains a pioneer in luxury e-commerce. With a strong focus on editorial content, excellent customer service, and sustainable initiatives, the company continues to set the standard for luxury fashion online!

Florence Stroink