Hoka coupons

About Hoka

Hoka One One, commonly known as Hoka, is a popular athletic footwear brand founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, two French trail runners with a passion for innovation. The name "Hoka One One" is derived from the Maori phrase meaning "to fly over the earth," reflecting the brand's aim to provide athletes with a smooth and cushioned ride. Hoka gained widespread attention in the running community for introducing a new concept in athletic footwear: maximalist cushioning. Unlike traditional running shoes that typically have thinner midsoles, Hoka shoes are characterized by their thick, oversized midsoles with ample cushioning. This design is intended to offer enhanced shock absorption and comfort, reducing impact on the body during running and other athletic activities.

Hoka coupons

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Key features and innovations

Hoka incorporates several unique design features into their footwear to enhance performance and comfort for athletes. Their "Meta-Rocker" technology, characterized by a specially engineered midsole geometry, encourages a smooth, rolling motion from heel to toe, reducing joint strain and promoting an efficient running gait. Complementing this, the "Active Foot Frame" cradles the foot, providing stability and support while maintaining a natural range of motion. Many Hoka models feature a wider forefoot and toe box, accommodating diverse foot shapes and allowing toes to splay naturally during movement. Despite the substantial cushioning, Hoka maintains a focus on lightweight materials, enabling athletes to experience the benefits of ample cushioning without compromising speed. This dedication to innovation and versatility is evident in their diverse product range, catering to a wide range of activities, from road and trail running to hiking, walking, and casual wear.

Popularity and growth

Hoka gained popularity quickly among trail runners due to its superior cushioning and support, which proved beneficial for running on challenging terrains. Over time, the brand expanded its offerings to cater to road runners and athletes involved in different fitness activities. Their shoes have been worn by both amateur and professional athletes in various sports disciplines.

Acquisition by Deckers Brands

In 2013, Deckers Brands, the parent company of well-known brands like UGG and Teva, acquired Hoka One One. The acquisition provided Hoka with greater resources and global distribution channels, further boosting the brand's visibility and accessibility.

Commitment to sustainability

Like many other companies in the athletic industry, Hoka One One has also shown a commitment to sustainability. They have taken steps to incorporate more environmentally friendly materials and production methods into their shoe manufacturing process.